1
Diagnose
See what’s actually going on — this checklist.
Know what your Meta ads are actually doing.
Most founders optimize on numbers they’re not sure they can trust. The free Meta Campaign Audit Checklist shows you exactly where your tracking is lying — in about 15 minutes.
Free. No account, no call. ~20 checks, plain English.
✓ Check your inbox — your checklist is on the way.
Built on the BizWiz Method — Diagnose → Decide → Deploy → Measure
“…is this even real?”
If you’ve ever looked at your ad dashboard and thought that — you’re not alone.
- ✕Your ROAS says one thing; your bank account says another.
- ✕An iOS update quietly broke half your tracking, and nobody told you what to fix.
- ✕You’re making real spend decisions on numbers you secretly don’t trust.
The problem usually isn’t your ads. It’s that you can’t see clearly enough to know what’s working — and that’s a tracking problem. Tracking problems are fixable.
The Meta Campaign Audit Checklist
A no-fluff checklist of the ~20 things that quietly break Meta attribution — and how to spot each one in your own account.
- ✓The 20-point tracking & attribution audit, in plain English
- ✓How to tell which numbers you can trust — and which you can’t
- ✓The 5 most common iOS-era tracking leaks, and how to confirm them
- ✓A simple “trust score” so you know exactly where you stand
This is step one of a simple system
BizWiz never throws tactics at an undiagnosed problem. Everything follows one loop:
2
Decide
Choose the right fix, not 50 options.
3
Deploy
Put the system in place.
4
Measure
Confirm it actually worked.
What “untrustworthy numbers” actually cost
A reported 3.1× ROAS — actually running at roughly break-even.
A real, anonymized teardown: nothing was wrong with this brand’s ads once we reconnected their tracking and counted true profit. The measurement was lying. That gap is exactly what this checklist helps you catch before it quietly eats another month of budget.
Is this for you?
This is for you if…
- ✓You spend your own (or a client’s) money on Meta ads
- ✓You suspect your numbers aren’t telling the whole truth
- ✓You’d rather deploy a proven system than keep guessing
It’s not for you if…
- ✕You want a “secret hack” to 10× overnight
- ✕You want someone to just run your ads for you
- ✕You’re not running paid traffic yet
✅
No catch.
The checklist is genuinely free — no credit card, no sales call. If the free resource is this useful, that’s the whole point: it’s how you’ll know the paid systems are worth it.
Questions
Do I need to be technical?
No. The checklist is plain English. The optional Tracking Kit gives you ready-made templates and a short walkthrough.
Will this fix my targeting or creative?
No — and we’ll never pretend it does. This fixes your tracking and attribution so you can finally trust the numbers you use to make those decisions.
I already use GA4 / a tracking tool. Still useful?
Yes. Most accounts have at least 3–4 of these leaks even with tools installed — the checklist shows you which.
What happens after I sign up?
You get the checklist immediately, plus a short series of emails that help you actually act on it.
Stop guessing. Start trusting your numbers.
Takes 15 minutes. Costs nothing. Might save your next month of budget.
✓ Check your inbox — your checklist is on the way.